The Author grants to Customer in respect of the Asset a non- exclusive, worldwide, license in any medium now known or hereinafter invented to: (a) reproduce, post, promote, license, sell, publicly perform, publicly display, digitally perform, or transmit for promotional and commercial purposes (b) use any trademarks, service marks or trade names incorporated in the Asset in connection with Author material and (c) use the name and likeness of any individuals represented in the Asset only in connection with Customer material.